TCL

TCL was entering the market as an accessible mobile phone targeting young consumers. An existing international campaign needed to be respected and locally adapted.

We created Mexico's first TikTok Challenge, inviting users to generate content with our brand proposition.
The 'Show Your Greatness' Challenge (aligned with the international campaign) encouraged consumers to submit videos showcasing their talents in sports, music, cooking, art, and more...
Six creators demonstrated the challenge mechanics and encouraged participation, supported by original, catchy music we developed based on research into the target audience's listening preferences.

Results achieved in just six days:
90M impressions
12,000 consumer-generated videos
30M reach
CTR greater than 10%
1M sales leads

Investment:
Annual media spend: $4M
Production: $600K"